Released on: June 5, 2008, 10:51 am

Press Release Author: Wholesale Furniture Brokers

Industry: Retail

Press Release Summary: Wholesale Furniture Brokers (www.GoWFB.com) expands its
contemporary and modern furniture lines with new bedrooms, dining rooms, and living
rooms by Furniture FX (www.furniture-fx.com). The innovative, fashion forward styles
that truly defines contemporary and modern furniture are now available to order on
the Wholesale Furniture Brokers websites - www.GoWFB.com and www.GoWFB.ca.

Press Release Body: With the competition of contemporary and modern furniture rising
in the furniture industry, Wholesale Furniture Brokers aims to capture a larger
piece of the market by introducing the innovative, minimalist designs of Furniture
FX to their online shoppers, affiliate brokers, and registered distributors. \"When I
first saw the Furniture FX collections, I knew these products would fit perfectly
into our contemporary and modern furniture lines,\" said Wholesale Furniture Brokers
Marketing Manager, Matt Holmes. \"Their sustainable practices, high quality
construction, and the straight, geometric designs will give our shoppers another
great reason to buy contemporary and modern furniture on our websites.\"

Furniture FX was launched in 2007 and manufactures its products through a network of
factories throughout Southeast Asia. They maintain a design and quality assurance
presence in the region with an office located in Kuala Lumpur, Malaysia. A design
and quality control team inspects their products daily to ensure a high level of
quality specifications. The transitional contemporary lifestyle furniture, including
bedrooms, dining rooms and living rooms can be found in mid to high-end furniture
stores throughout the US, Canada, Puerto Rico, South America, Singapore and
Australia. \"Furniture FX sought to partner with Wholesale Furniture Brokers due to
their longstanding reputation of representing a manufacturer's products in a
professional, retail friendly manner,\" said Furniture FX CEO, Matt Sansoe. Customers
have already started ordering the Furniture FX products on Wholesale Furniture
Brokers US and Canadian websites. The number of sales is expected to continue
growing across North America.

Combinations of wood, leather, and polished metal offer consumers a choice in the
style and texture. The product compilation includes a variety of accent pieces to
compliment and complete every set. Coordinating armoires, nightstands, chiffoniers
and five drawer chests form the line-up for endless combinations, and a cornucopia
of choices. Deliciously named finishes include Deep Cherry, Espresso, and
Cappuccino, to name a few. Because of the versatility and variety of finishes
available in each style, it is possible to order a bed from one collection that will
coordinate with a chest of drawers and a mirror from another. This gives customers a
plethora of choice with limitless potential. Everything from urban to suburban,
sophisticated to a comfortable lifestyle, with a wide selection of wood finishes.

Wholesale Furniture Brokers will be introducing the Furniture FX collections in
their contemporary and modern furniture galleries. The contemporary \"Urban Lounge\"
collection features the next generation of convertible sofas. The \"Urban Loft\"
collection gives customers a complete lifestyle gallery that offers fashion forward
modern designs in platform beds, dining table sets, entertainment centers, and
occasional tables. The \"Urban Black\" collection is an upscale solution to a
customer\'s convertible sofa needs. The \"Urban Accents\" collection gives customers a
contemporary twist on simple decorating solutions. Furniture FX will soon be
offering new upholstery and sleeping solutions when they reveal their new \"Sofa FX\"
and \"Sleep FX\" collections later this summer.

At the end of 2007, Furniture FX launched an eco-friendly initiative to demonstrate
their efforts to conserve the environment. They identified new resources that can be
used to produce eco-friendly furniture. In March of 2008, Furniture FX launched its
first eco-friendly product, a Serta branded futon with a new soy-based foam. Over
the next 12 to 24 months, Furniture FX plans on replacing more of their polyurethane
foam with the new soy-based foam in their upholstery products. Furniture FX is also
researching new Forest Stewardship Council (FSC) certified timber that will be used
in more of their wood-based products.

Customers ordering Furniture FX on the Wholesale Furniture Brokers websites will
also benefit from the attention to packaging of their products. Furniture pieces are
shipped on MDF pallets to add protection during shipping. Each piece of furniture is
wrapped with a soft foam sheet and protected by a styrene foam case inside a full
over-lap double-wall corrugated box. In the past, Wholesale Furniture Brokers has
discontinued top selling furniture by other brands from their websites due to a high
rate of damage before the product arrives at the customer\'s home. Furniture FX
addresses that problem by developing durable packaging specifically designed for
safely shipping each piece of furniture.

The new lines of furniture available by Furniture FX will give Wholesale Furniture
Brokers a new look and help them target even more shoppers searching for
contemporary and modern dining room, living room, and bedroom furniture. New modern
furniture galleries have been created on Wholesale Furniture Brokers to help
customers find the new Furniture FX collections.

About Wholesale Furniture Brokers
With over 5 years of online service and open 80 hours a week, Wholesale Furniture
Brokers serve their customers online across all of North America and even has
showrooms in select cities. They also offer a furniture dealer and vendor program to
qualified furniture businesses, giving access to furniture lines in one convenient
location, including offerings from Furniture FX.

Web Site: http://www.GoWFB.com

Contact Details: Wholesale Furniture Brokers
103 #1366 Hugh Allan Drive
Kamloops, BC
V1S 1L8
Canada
Phone: (250) 377-3669
Fax: (866) 631-9615
Email: mholmes@gowfb.com